The Difference Between Selling and Dwelling

There is a special mind set associated with "staging" your Bahamas home to sell in a soft market. Staging refers simply to the act of improving your home's appearance in order to appeal to the widest segment of potential buyers. The approach you must adopt is to see your home with an objective eye.

This could be easier said than done!

Stop looking at your Bahamas home as your "home" and start visualizing it as the "product" it becomes when it enters the market. Your Bahamas Real Estate Association agent can help to market your product successfully by explaining how to highlight positive features and downplaying less attractive aspects. You can also hire an interior decorator.

Since you may have a strong emotional attachment to your home, you may not fully appreciate hearing about a better way to show your offering, but try to recognize that the way you decorate to sell may be quite different from the way you decorate to dwell. The appearance of a space often trumps its functionality when impressing buyers.

Your goal is to sell quickly at a fair price. A survey by a large national real estate brokerage in the U.S. showed that staged homes sell in half the time, and another survey of realtors showed that a $500 “staging” investment recouped 343% of that cost. It's fair to say the same applies here with your Bahamas home. So be prepared to swallow a little pride, move some furniture and field better offers on the road to your successful Bahamas real estate sale.